Commercial Video Production
Commercial Video Ads: What They Are And Their Importance
Commercial videos are video advertisements consisting of short form video content (usually 30-60 seconds, but no greater than a minute) that are used for building brand awareness and promoting the products or services your company offers. Commercial videos are a digital ad campaign meant to grab the attention of your target audience and generate excitement about what your brand offers. Unlike explainer videos, these advertising campaigns should remain more abstract and not delve into the details of what your business does and how.
This type of digital marketing campaign is utilized to draw in potential consumers and try to convert them from leads into customers. Commercial video production is a crucial aspect of modern advertising and marketing, since videos are a great method of connecting to your demographic.
Businesses of all sizes, from small startups to large corporations, are turning to video as a way to reach and engage their target audience. Whether it’s for a television commercial, a social media ad, or a promotional video for your website, a professionally produced video can help your business stand out from the competition and generate leads.
Types Of Commercial Videos
Within the term “commercial video,” there are many types of videos that can be produced. Commercial videos can include corporate training videos, corporate marketing videos, tutorial videos, internal communications, CEO profiles, brand awareness campaigns, and more. There are also a variety of styles that can be used when creating this content, such as live action videos, animated videos, and live streams.
What Frenik Offers
At Frenik, part of our work as a full service digital marketing agency means that we provide all aspects of video production company services. When you hire our team, we’re with you from start to finish to create and promote a high quality commercial video that can achieve the goals of your brand awareness strategy. Whether you have a concept in mind already or you need our help coming up with a compelling video, we’re ready to bring your vision to life.
We understand that the purpose of a commercial video is to generate excitement, so the first step is understanding your product or service to determine the best marketing strategy. We’ll also discuss the target audience for your video content so we can develop unique and fresh ideas that are both creative and strategic.
Once we have an idea of the direction to take your video, then the real work begins. Frenik Marketing Group will handle all stages of video production, which includes pre-production (the planning process of creating a storyboard, hiring actors, and finding locations), production (the shoot itself), and post-production (the video editing process where our team puts together a high quality final product using the footage taken and any extra effects). When the final product is created and approved, we then begin the marketing process.
During this stage, we’ll promote the video to achieve greater reach and research analytics to provide your company with measurable branding insight on the success of your media videos. When we collect analytics on your video marketing campaign performance using metrics such as video views, consumer engagement rates including sharing the content, liking the video, or commenting on it, and generation of organic traffic to your website, this allows your brand to determine what is working in the campaign and what isn’t. This can help you decide if you need a stronger call to action or better messaging to build trust with consumers.
What Frenik Offers
At Frenik, part of our work as a full service digital marketing agency means that we provide all aspects of video production company services. When you hire our team, we’re with you from start to finish to create and promote a high quality commercial video that can achieve the goals of your brand awareness strategy. Whether you have a concept in mind already or you need our help coming up with a compelling video, we’re ready to bring your vision to life.
We understand that the purpose of a commercial video is to generate excitement, so the first step is understanding your product or service to determine the best marketing strategy. We’ll also discuss the target audience for your video content so we can develop unique and fresh ideas that are both creative and strategic.
Once we have an idea of the direction to take your video, then the real work begins. Frenik Marketing Group will handle all stages of video production, which includes pre-production (the planning process of creating a storyboard, hiring actors, and finding locations), production (the shoot itself), and post-production (the video editing process where our team puts together a high quality final product using the footage taken and any extra effects). When the final product is created and approved, we then begin the marketing process.
During this stage, we’ll promote the video to achieve greater reach and research analytics to provide your company with measurable branding insight on the success of your media videos. When we collect analytics on your video marketing campaign performance using metrics such as video views, consumer engagement rates including sharing the content, liking the video, or commenting on it, and generation of organic traffic to your website, this allows your brand to determine what is working in the campaign and what isn’t. This can help you decide if you need a stronger call to action or better messaging to build trust with consumers.
Ready To Get Started?
At Frenik Marketing Group, we are experienced in creating high quality commercial videos as part of successful marketing campaigns that appeal to consumer decision making. If your company is looking to create a unique commercial ad campaign that excites consumers and furthers your brand awareness, schedule a meeting with our skilled team so we can work together to cement your brand as a pioneer in your industry.
