Explainer Video Ads: What They Are And Their Importance
Explainer videos are a specific form of video content that are used to provide an in-depth education about specific products offered by your brand, your brand’s mission statement, or your brand as a whole. In recent years, video marketing has become an essential marketing channel to appeal to. These digital ad campaigns can help grab the attention of your target audience and generate excitement about what your brand offers.
Explainer videos are a great way to simultaneously build brand awareness and educate your target demographic about any concept related to your company. These videos are short, running from 1 to 2 minutes long, and they are typically animated (although that is not always the case). Explainer videos help companies get their message across or inform consumers about their product or service in a quick and digestible manner.
This type of digital marketing campaign is important due to the powers of persuasion and the possibility of going viral. Consumers are able to retain their information easily because they appeal to both visual and auditory processing, meaning that they are likely to become loyal to your brand. Even though these videos are short, the significance they have for your company is an example of great longevity which is why many brands have added explainer videos to their video marketing strategy.
When To Use Explainer Videos
Explainer videos are an effective point of entry for people who haven’t previously heard of your brand. Since these videos are short, fun, and engaging, it’s a simple method of turning your audience into potential consumers and eventually dedicated customers. Not only are they great for introducing your brand to a new audience, they are also useful when your company is looking to demonstrate how a product functions.
Explainer videos can feature a step-by-step guide on how to use a specific product, provide more information about how the technology works, or highlight your brand’s culture and personality in an informative manner. Since video is much more digestible than simply reading content as it appeals to more senses, explainer videos are beneficial when trying to pitch your products or build trust with consumers due to its ability to keep your brand top of mind.
Types Of Explainer Videos
When it comes to explainer videos, there are many types of videos that can be produced. The most common form is the animated video, which is why many animated explainer video companies offer their services. Within the animated explainer video umbrella, videos can also come in forms such as whiteboard animation, stop motion animation, 3D or 2D animation, and motion graphics.
Animation allows for the videos to focus on more creative aspects, which is why this is a great option for concepts that are intangible or abstract (for example, software). They also allow for greater branding opportunities, as these videos can use colors and themes that fit in seamlessly with your company’s website and marketing materials, creating a polished and cohesive brand identity.
However, explainer videos can also be live action or screencast videos. Although animation is typically used because it is eye-catching, a well done live action video can help connect to consumers on an emotional level, as viewers often relate to seeing other people dealing with similar situations. This form of explainer video is best utilized when the company is a personal service such as an accountant or lawyer, or is providing a tangible product.
Screencast explainer videos are best used for companies that provide software or applications. These videos show a screen in use that is currently running a website, software, or application, which is effective when trying to highlight how this product functions. They work as a type of tutorial that instructs users on how to interact with new apps or features in a way that’s simple to understand. This is good for fostering brand loyalty, since consumers will appreciate the information you give them.
What Frenik Offers
At Frenik, part of our work as a full service digital marketing agency means that we provide all aspects of video production company services. When you hire our team, we’re with you from start to finish to create and promote a high quality explainer video that can achieve the goals of your brand awareness strategy. Whether you have a concept in mind already or you need our help coming up with a compelling video, we’re ready to bring your vision to life.
We understand that the purpose of an explainer video is to inform consumers about your brand in a way that generates excitement, so the first step is understanding your product or service to determine the best marketing strategy. We’ll also discuss the target audience for your video content so we can develop unique and fresh ideas that are both creative and strategic.
Once we have an idea of the direction to take your video, then the real work begins. Frenik Marketing Group will handle all stages of video production, which includes pre-production (the planning process of creating a storyboard, hiring actors, and finding locations), production (the shoot itself), and post-production (the video editing process where our team puts together a high quality final product using the footage taken and any extra effects). When the final product is created and approved, we then begin the marketing process.
During this stage, we’ll promote the video to achieve greater reach and research analytics to provide your company with measurable branding insight on the success of your media videos. When we collect analytics on your video marketing campaign performance using metrics such as video views, consumer engagement rates including sharing the content, liking the video, or commenting on it, and generation of organic traffic to your website, this allows your brand to determine what is working in the campaign and what isn’t. This can help you decide if you need a stronger call to action or better messaging to build trust with consumers.
Ready To Get Started?
At Frenik Marketing Group, we are experienced in creating high quality explainer videos as part of successful marketing campaigns that appeal to consumer decision making. If your company is looking to create a unique explainer video that educates and excites consumers while raising your brand awareness, schedule a meeting with our skilled team so we can work together to cement your brand as a pioneer in your industry.