Franchise marketing can be a challenging task, as it requires finding the right balance between centralization and local control. On the one hand, centralizing marketing efforts can help to ensure consistency and efficiency.

Franchise marketing can be a challenging task, as it requires finding the right balance between centralization and local control. On the one hand, centralizing marketing efforts can help to ensure consistency and efficiency.
I spent the COVID-19 pandemic balancing life as a digital marketer and a millennial consumer.…