Paid Media Specialist

Why Frenik

Frenik Marketing Group is a fast-growing, full-service marketing firm that specializes in helping companies strengthen their digital presence. Founded in 2013, Frenik Marketing Group has become one of the fastest growing agencies in Atlanta, maintaining rapid revenue growth over the past 7 years. We are a collaborative group looking for top talent to help us continue on our journey to the top.

 

We are a group of motivated self-starters. Our culture is one of collaboration; we believe in empowering team members by allowing everyone to come to the table with their ideas and strategies. At Frenik, everyone has a voice.

 

Overview

We are looking for an experienced Paid Media Specialist who will work hand-in-hand with clients, the account team, and the creative department, to ensure successful development and execution of paid media campaigns.

 

Responsibilities:

-Develop paid media plans for clients including channel mix, budget flighting, and KPIs
-Execute and optimize media buys across Google (Search, GDN, YouTube) and Facebook
-Regularly report media campaign results
-Assist in new business development by analyzing historical data, suggesting opportunities, and creating new media plans
-Manage all campaign tracking via Google Tag Manager, CallRail, and other tracking tools
-Communicate client results via monthly meetings while assisting with presentation development
-Collaborate with internal copywriters and designer to develop best practices for paid creative

 

Qualifications:

-2+ years of experience managing paid media campaigns.
-Proven track record developing and executing media plans that deliver results at scale
-Extensive knowledge of Google and Facebook advertising products
-Proficiency in online conversion tracking through various tools
-Experience in building stories with data to showcase results, trends, and opportunities
-Self-starter who possesses the drive to build a paid media team at a fast growing agency
-Confident communicator and stakeholder manager

 

Considerations:

-We all put on different hats sometimes, to accomplish our goals…you will too!
-We are focused on growth and each team member plays a pivotal role in making that happen.
-Continuous improvement of both our processes and our skill sets is a priority.