Top Video Production Trends to Watch Out for in 2023

Frenik Labs' Blog: Video Production and Marketing

Emerging Video Production Trends to Watch Out for in 2023 and Beyond



The world of video production is an ever-evolving landscape, driven by technological advancements, changing consumer behaviors, and the continuous pursuit of creative excellence. As we step into late 2023, it’s essential to explore the emerging trends that will shape the future of video production. These trends offer exciting opportunities for professionals, businesses, and content creators to push boundaries, engage audiences, and deliver impactful visual experiences. In this comprehensive article, we dive deep into the top video production trends to watch out for in 2023 and beyond, providing insights and inspiration for the future of the industry.



1. Interactive and Immersive Experiences 

In 2023, we can anticipate a surge in interactive and immersive video experiences that transport viewers into captivating virtual realms. Augmented reality (AR) and virtual reality (VR) technologies have become more accessible, enabling video creators to craft immersive narratives and interactive storytelling. From 360-degree videos that immerse viewers in captivating environments to interactive narratives that respond to user input, these experiences provide unparalleled engagement and leave a lasting impact.


2. Short-Form Vertical Videos 

The popularity of short-form vertical videos will continue to soar in 2023. Platforms like TikTok, Instagram Reels, and Snapchat have revolutionized how we consume video content, and their influence will persist. Short-form vertical videos offer bite-sized entertainment and information, perfectly tailored for mobile viewing. Brands and content creators will leverage this format’s potential to captivate audiences with concise and visually engaging content that fits seamlessly into their social media feeds.


3. Live Video Streaming and Virtual Events 

Live video streaming gained immense popularity in recent years, and it will remain a dominant trend in 2023. Platforms like Facebook Live, Instagram Live, Twitch, and YouTube Live have empowered individuals and businesses to connect with their audience in real-time, fostering authentic interactions. In addition to live streaming, virtual events will continue to thrive, providing immersive experiences, networking opportunities, and educational sessions. The combination of live streaming and virtual events offers a powerful platform for brands to engage their audience, drive conversions, and build lasting connections.


4. Personalized and Targeted Video Content 

Personalization has become a cornerstone of effective marketing, and video content is no exception. In 2023, we will witness a surge in personalized and targeted video content that caters to specific demographics, interests, and viewing habits. Advanced analytics, artificial intelligence (AI), and machine learning (ML) algorithms will enable businesses and content creators to deliver highly relevant and customized video experiences. From dynamically generated video ads to personalized product recommendations within video content, this trend empowers brands to create tailored experiences that resonate with each viewer.


5. Sustainability and Ethical Storytelling 

The growing emphasis on sustainability and ethical practices will profoundly impact video production in 2023. Brands and organizations will leverage video storytelling to raise awareness about environmental and social issues, promoting sustainable practices and advocating for positive change. From showcasing eco-friendly initiatives to telling impactful stories that highlight social causes, videos will serve as powerful tools for fostering empathy, driving action, and creating a more sustainable future.


6. Authentic User-Generated Content 

Authenticity continues to be a driving force in video production, and user-generated content (UGC) plays a pivotal role in this trend. UGC allows brands and businesses to leverage the creativity and authenticity of their audience, fostering a sense of community and trust. In 2023, we will witness an increase in UGC-driven campaigns, incorporating user-submitted videos, testimonials, and reviews. This trend not only deepens the connection between brands and consumers but also amplifies the reach and impact of video campaigns.


7. Cinematic Techniques in Commercial Videos 

Cinematic aesthetics and storytelling techniques are no longer exclusive to big-budget films. In 2023, expect to see the integration of cinematic techniques in commercial videos, advertisements, and branded content. Creative camera movements, dramatic lighting, compelling narratives, and high production value will elevate brand videos, creating an immersive and cinematic experience for viewers. By leveraging these techniques, businesses can capture attention, evoke emotions, and enhance brand perception.


8. AI-Powered Video Production Tools and Automation

Artificial intelligence (AI) continues to revolutionize the video production process, offering automated solutions and empowering video creators. In 2023, AI-powered video production tools will become more sophisticated and accessible. These tools assist in various stages of the production process, including video editing, automated workflows, content analysis, and personalized recommendations. By harnessing the power of AI, video professionals can streamline their workflows, enhance efficiency, and unlock new creative possibilities.



As we embark on a new era of video production, these emerging trends offer a glimpse into the future of the industry. The advent of interactive and immersive experiences, short-form vertical videos, live streaming and virtual events, personalized content, sustainability-focused storytelling, user-generated content, cinematic techniques, and AI-powered tools provides exciting opportunities for video professionals and content creators. By embracing these trends and staying ahead of the curve, businesses can create captivating video content that resonates with audiences, drives engagement, and achieves their goals. As technology advances and consumer expectations evolve, it is crucial to remain agile, adaptable, and open to experimentation. The future of video production is bright, filled with endless possibilities to captivate, inspire, and connect through the power of visual storytelling. Let these trends guide and inspire your journey as you shape the future of video production in 2023 and beyond.


1. What are video production trends, and why are they important?

Video production trends refer to the emerging techniques, technologies, and creative approaches that shape the industry. They are essential for professionals to stay up to date, remain competitive, and meet the evolving preferences of audiences.

2. How can interactive and immersive experiences enhance video production?

Interactive and immersive experiences, such as augmented reality (AR) and virtual reality (VR), transport viewers into captivating narratives. They offer a more engaging and memorable experience by allowing audiences to interact with the content and become part of the story.

3. Why are short-form vertical videos gaining popularity?

Short-form vertical videos have gained popularity due to the rise of platforms like TikTok and Instagram Reels. These videos are optimized for mobile viewing and deliver concise, visually appealing content that captures viewers’ attention in a short span of time.

4. How can live video streaming benefit businesses and content creators?

Live video streaming allows businesses and content creators to engage with their audience in real-time. It fosters authentic interactions, offers opportunities for product launches, webinars, interviews, and behind-the-scenes content, and creates a sense of immediacy and connection.

5. What is personalized and targeted video content, and how can it improve engagement?

Personalized and targeted video content involves tailoring videos to specific demographics, interests, and viewing habits of the audience. By leveraging advanced analytics and data-driven insights, businesses can deliver highly relevant and customized video experiences, which in turn enhance viewer engagement.

6. How can sustainability and ethical storytelling be incorporated into video production?

Sustainability and ethical storytelling involve using videos to raise awareness about environmental and social issues, promote responsible practices, and advocate for positive change. Video production can highlight sustainable initiatives, showcase social causes, and inspire action through impactful storytelling.

7. What is the significance of user-generated content (UGC) in video production?

User-generated content allows brands and businesses to leverage the creativity and authenticity of their audience. UGC, such as customer testimonials, reviews, and user-submitted videos, builds trust, fosters a sense of community, and enhances viewer engagement by showcasing real experiences and perspectives.

8. How can businesses and content creators incorporate cinematic techniques into their videos?

Cinematic techniques, such as creative camera movements, dramatic lighting, and compelling narratives, can be incorporated into commercial videos to elevate their quality and impact. By creating an immersive and cinematic experience, businesses can capture attention, evoke emotions, and enhance brand perception.

9. What are some resources I can access to stay up to date on video production and video marketing trends?

Staying up to date on video marketing trends is crucial for professionals in the industry. Here are some valuable resources that readers can access to stay informed:


  1. Industry Publications and Websites:
  • Video Marketing World: A platform dedicated to video marketing education, news, and resources.
  • ReelSEO: An online resource for video marketing strategies, industry news, and trends.
  • Video Insider: A blog providing insights, tips, and analysis on video marketing trends.
  • Video Brewery: A resource hub with articles, guides, and case studies on video production and marketing.
  • Wistia Blog: Wistia’s blog covers various aspects of video marketing, including trends, tips, and best practices.


  1. YouTube Channels:
  • Video Creators: This channel offers insights, tips, and tutorials for video marketing and YouTube growth.
  • Think Media: Think Media provides practical video production and marketing advice for creators and businesses.
  • VidIQ: VidIQ’s channel focuses on YouTube optimization strategies, analytics, and video marketing tips.


  1. Social Media Communities and Groups:
  • LinkedIn Groups: Join video marketing or video production-related groups on LinkedIn to connect with professionals and access discussions on industry trends.
  • Facebook Groups: Search for video marketing or digital marketing groups on Facebook where members share insights, resources, and updates on industry trends.


  1. Webinars and Online Events:
  • HubSpot Academy: HubSpot offers free video marketing courses and webinars to help professionals stay updated on trends and strategies.
  • Social Media Examiner: Social Media Examiner hosts online summits and webinars that cover various aspects of digital marketing, including video marketing trends.


  1. Industry Conferences and Events:
  • VidCon: VidCon is an annual conference that brings together video creators, industry experts, and marketers to discuss video trends, strategies, and networking opportunities.
  • Social Media Week: Social Media Week is a global event that covers a wide range of digital marketing topics, including video marketing trends and insights.


  1. Podcasts:
  • TubeTalk: A podcast hosted by vidIQ, focusing on YouTube growth strategies and video marketing trends.
  • The Science of Social Media: This podcast by Buffer covers various social media marketing topics, including video marketing trends and best practices.


  1. Online Communities and Forums:
  • Reddit: Join relevant subreddits such as r/video production or r/marketing to participate in discussions, ask questions, and learn from industry professionals.