Case study: American painting and renovations, inc.
American Painting and Renovations was started in 1991 by brothers Sid and Chris Theus with the goal of providing reliable, high-quality service. Over 25 years later, they have grown into one of the largest nationwide providers of painting and renovation services, specializing in apartment communities and commercial properties.
When they came to us as a client, they were already a highly successful business with the goal of totally rebranding their company and bringing their business into the 21st Century
When they came to us as a client, they were already a highly successful business with the goal of totally rebranding their company and bringing their business into the 21stCentury. Not only this, but we had a unique opportunity to show Sid and Chris how technology could even help grow their business.
Our first challenge was to create visual content that communicated the trustworthiness and reliability that their company is known for. With vast experience in corporate rebranding, our design team was able to take these values into consideration and create an all new logo, along with new brochures, business cards, stationary, and envelopes.
Perhaps even more important than their rebranding was the total redesign of their website, which hadn’t seen an update in over 5 years. Not only were the graphics and user experience outdated, but the information was not presented in a way that enticed the viewer. While building the new site, not only did we take aesthetics into consideration, but we also re-organized their content. The site now entices viewers to learn more about the company and its services. Not only that, but we have made it easy for potential customers to request a quote through the site or get directly in contact with a representative from the company.
“THE SITE NOW ENTICES VIEWERS TO LEARN MORE ABOUT THE COMPANY AND ITS SERVICES.”
Although all of these changes have been made very recently, we are seeing a largely positive response from both the company and their clients.