Tips to Create a Successful App

Frenik Labs' Blog: Digital Marketing Technologies

Solve problem, user-friendly, market research.

As the digital revolution continues to dominate markets and industries, the value of apps increases accordingly. Apps can be the driving entity of your business or can serve as an extension of an already existing company or service. No matter what the design or function, all apps have to ensure they are accomplishing one thing: bettering the lives of users. If you’re thinking about launching an app, check out the tips below to get a head start on retaining users and increasing downloads.

Pleasing your users is key.


Beauty is in the Eye of the User

Pleasing your users is key. When developing your app, or simply brainstorming functions and services in the beginning stages, remember success ultimately lies in user opinion. That’s why you want your app to cater to the user in all stages of development. Hold focus groups to understand what people want. Research color theory to identify how people perceive certain colors and why. Focus in on developing a user experience that makes your app clear, concise and easy to use.


Balance Exploration and Exploitation

Conduct research for your app. Find an existing public need or demand that your app can resolve. Explore trials of different designs, features and layouts to identify which components benefit your app the most. However, don’t conduct so much research and explore so many different outcomes that you lose relevancy. Once you’ve finished refining the first version of your app, start thinking on how you can improve functionality after launch. By maintaining a healthy equilibrium between improvements and continuously serving a specific need, your app’s lifespan will increase within the user cycle.

Be Available to All




Even if you personally prefer iPhone over Android, don’t shut off potential users! Be sure to develop your app for as many platforms as possible, including iOS, Android and Windows. By making your app available to as many mobile operating systems as possible, it will have the chance to serve more users, strengthen its purpose and broaden accessibility.