What to Include in Your Brand Video
Brand videos are an innovative way to showcase your company and demonstrate to audience members what sets your company apart from your competitors. These videos help introduce your company to those who may not have ever heard of it before, generate engagement through visually appealing footage and spark curiosity in viewers. When planning out your company’s brand video, consider some of the following aspects that will help you create a final product that shows the best aspects of your brand and heightens overall exposure.
A brand video is an introductory piece that welcomes viewers to your company, so be sure to emphasize the values you want to portray.
Summarize Key Information
When deciding on what content or information to include in your brand video, be sure to include solid messaging. A brand video isn’t a detailed report on every product, value or key selling point your company maintains. Instead, aim for a general overview of your brand and the core pillars that define your business. A brand video is an introductory piece that welcomes viewers to your company, so be sure to emphasize the values you want to portray. Only include information that will help contribute to the general image you want to be associated with your business upon first view.
Show How You Can Help Audience Members
Another valuable element that your brand video should convey to viewers is what sets you aside from competitors. What purpose does your company serve, what makes your business superior in its industry and why should viewers choose you? Through posting a problem that exists somewhere in the world and explaining how your business solves that problem, you are explaining to audience members your purpose while influencing a call to action on their part to choose your business. You are informing viewers why you are the best in your industry by simultaneously illustrating your purpose and summarizing your brand’s key selling points.
Inspire Others
A final component to include in your brand video is inspiring curiosity in your viewers. Generating curiosity will in turn cause audience members to engage with your brand more and raise awareness amongst themselves and others. Remember, to make your brand video interesting and retain audience attention, be creative in how you include information. Rather than throwing facts and statistics into viewers’ faces, keep your video as short as possible with visually pleasing elements such as your facility, employee culture and business in action. Include important information in brief, concise statements that can be easily followed with a transition into other footage.
You are informing viewers why you are the best in your industry by simultaneously illustrating your purpose and summarizing your brand’s key selling points.
Show What You Know!
Your brand video is a great opportunity to represent your company in the most appealing way possible. By using creative elements that are unique to only your business, you can easily show viewers why your brand is the best. By showing the world why you are so passionate about your business, audience members are sure to follow suit!