The largest, privately held rehab brand in the country needed a steady flow of new patients to support their aggressive growth goals and location openings. They were already investing heavily in marketing, but needed someone who could drive incremental volume while lowering their patient acquisition cost at the same time. The result was a 240% increase in new patient volume while reducing the cost to acquire a patient by 50%.
Efficiently acquire new patients at scale to fuel new locations in one of the most competitive industries in the country.
Our client’s website saw a significant increase in the number of keywords ranking on the fist page of Google, from 27,298 to 483,125 over an 18 month period.
Our client achieved the third largest share of online rehab related traffic nationally behind the government and a publicly traded competitor.
We put together a marketing plan and forecast that included organic search (SEO), paid search (PPC), and Facebook ads. Our strategy relied on a heavy push into SEO in order to keep the client’s cost to acquire a new patient low. We leveraged their existing patient and qualified lead lists to create custom audiences on Facebook that would retarget and re-engage potential patients. Separate audiences were developed to target both the patients themselves but also their family members or loved ones. We redesigned and restructured their primary website to better convert visitors into patients.
Our Client’s, Results.
Within the first few months, call volume started increase at a rapid rate. New patient volume increased 240% which enabled our client to open multiple new centers and fill their capacity quickly. The cost to acquire new patients dropped by 50%, which enabled this brand to invest more money to grow their business. The client’s flagship, national website became the dominant leader of the industry on Google. Website traffic grew exponentially from less than 100,000 visitors a month to over 3,000,000.
The total monthly value of our client’s traffic, if purchased on Google Adwords, increased from $436,550 to $12,000,000+ over an 18 month period. This powerful achievement allowed our client to increase new patient volume by 240% while reducing the cost to acquire a patient by 50%. More patients, less cost.
Our team strives to deliver amazing results that enable clients to scale their revenue quickly. If you are interested in learning more about how are team can help your business, please schedule an intro call.