Greater Atlanta Christian School (GACS) has been around since the early 60’s.
In recent years, they noticed a dip in parents finding them via word-of-mouth.
A change in consumer behavior along with increased competition prompted a call to the team here at Frenik.
GOAL NO. 1
The ideal GACS family fits a very specific financial, geographical, and demographic profile.
Here’s how we found new families who were ready and interested to learn about them.
No billboards, radio, or TV ads here. To squeeze the most out of the budget, we focused on modern, tech-driven methods and mediums such as ultra-specific paid search, social, and more.
Using in-house tools and expertise, we used existing contact lists to create new audiences
with similar profiles and likelihood of interest in the school.
With near-real time monitoring, as we discovered success with messaging, platforms, or creative, we shifted focus (and ad spend) to capitalize on those trends.
#1
Position on Google
78%
Decrease in Cost Per Conversion
in just two months.
1,178
Applications submitted from Paid
Campaign in first 6 months
GOAL NO. 2
The GACS campus is objectively stunning.
We created multiple campaigns focused on eye-catching stats and high-profile alumni.
− MARY HELEN BRYAN, DIRECTOR OF ADMISSIONS AND ENROLLMENT-