Product demos can be an integral part of your video marketing strategy because they show your target audience how your product works and highlight the benefits of your product or service.
Adding this form of video content is essential, as 84% of consumers report they decided to purchase a product or service after watching a brand’s video and nearly 50% of internet users look for product videos before visiting a company’s stores.
Before you begin
Product demos are one of the most effective methods of engaging and converting your website’s visitors into consumers, since you can communicate more about your product with one compelling video than you can with just website content. These types of videos can benefit your business because they build brand awareness, explain your products, increase website traffic, build trust with consumers, and increase sales.
When your viewers watch your demo videos, they’re more likely to remember your brand and separate it from companies offering similar products. Your demo video can also guide potential users or customers through every aspect of the product’s functionality. This is important since viewers are more likely to trust your products if they can see them working.
When users trust your products and have seen them in action, they’re more likely to make a purchase. Video content is also a big aspect of achieving better SEO, as websites are more likely to reach the front page of Google if they include a video.
Now that you understand the benefits of creating a product demo video, a step-by-step guide to creating this content is as follows:
- Establish the goal of your demo video
- Identify your target audience
- Determine your budget
- Write the script for your product demo
- Record your video (either professionally or in-house)
- Edit your video to improve quality
- Promote your video by uploading it as a YouTube video or posting on social media
Once you’ve established the steps, you can begin the planning portion by determining what product demo videos should include. To create a demo video that is effective in boosting your brand’s marketing efforts, your video should include four basic elements: an overview of your product, the solution your product offers, how your product works, and a call to action. This is done by first finding your target audience and identifying their pain points.
When beginning video production, make sure that you have identified your product’s unique value proposition and can communicate it clearly and quickly in your demo video. This includes why you have made the product, who it is for, what problems it solves for your customers, and how it differs from or is better than competitors.
The structure you should keep in mind when creating a video marketing campaign with product demos is to start with a description of your product, then begin discussing the solution your product offers to specific problems or pain points, as well as mention how your consumer’s life will improve with the product. The next step is moving into a demonstration of the product’s function and capabilities before ending with a strong call to action where you ask the consumer to act, either by purchasing the product or requesting more information.
Product demos should be short form videos, meaning they are no longer than two minutes so they can stay engaging to the viewer’s attention span. If you need more time, you can make a separate in-depth video ad that provides more information about your brand. Product demos should not be over-educational, as the goal is to simply increase awareness and excitement about your brand and generate a high number of video views.